Just a "Test"
Not long ago, A/B testing was solely available to large companies only. It was time consuming, expensive and required much IT help. Now, many hosting and service companies offer this to small businesses, such as Kefta, Offermitica, and Optimost, offer the test.
The core strategy of this test is to help e-tailors to test the efficiency of their website and improve it. The test is designed to find the positive areas in the website and focus on it. Also it determine the less used areas and gives solution to improve it. The main focus it to attract the internet users and visitors to the site and make the steps easier to do their transactions.
The test allows you to test two different versions of your website. You can measure how costumers respond to both versions and then optimize the site based on that information. That is how the test works and differs among other services.
One of the companies which has a successful story with A/B testing is RingCentral Inc. in
RingCental tested two versions with various elements of its site. It learned that the page with more links to additional information led more people to the sign-up page.
After changing the site accordingly, the 35-employee company saw a 46 percent increase in overall sales at the end of the year.
"A/B testing lets the public vote – basically with their wallets." says Vlad Shmunis, RingCentral's founder.
posted by Eng. Wasim @ 5:05 م
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