الاثنين، مايو 01، 2006

eBay Express under construction:

eBay is planning to launch a new website named eBay Express

(www.express.ebay.com) which is currently in "preview" mode. The competitive idea of this new website is making shopping for new goods a lot easier and more pleasant. As the competition is getting more and more in the e-commerce and online purchasing field, eBay had a new idea to gain advantage of new services and meeting the customer's interest. To compete in the existing numerous field of ecommerce, the web is designed to look classier and more streamlined. The recent main eBay homepage has a long list of goods and services provided. Merchandize in eBay Express is sorted by category, including seasonal bin for special occasions such as "mother's day" to differentiate than existing competitors services.



The buyers or customers in the online purchasing field is very powerful. The switching cost in such a competitive field is vest low. You chould always have some special advantage to compete others. Customers most consirened points are to find their requested product or service as easy as possible and in the shortest and fastest steps. It won’t take more than two to three clicks to look for deals on Apple iPods or Garmin GPS products.

Also and beside offering new merchandise from eBay power sellers, the Express interface has live chats with customer service and lets shoppers load everything into a single shopping cart for a simpler purchasing transaction.

The main question remains: will eBay Express be an innovated experience for online purchasing customers? That's what the buyers will answer after their first view to it.